In Australia, an off-market property refers to a property that is being sold or offered for sale without being publicly advertised on real estate listing websites, newspapers, or other traditional marketing channels. Instead, the property is marketed discreetly and usually only made available to a select group of potential buyers.
Off-market properties are typically sold through private sales or by using the services of real estate agents. These agents maintain extensive networks and databases of potential buyers, and they match these buyers with suitable properties that are not openly marketed.
There are several reasons why a property may be sold off-market in Australia:
Privacy: Some homeowners prefer to keep the sale of their property confidential, especially if they are high-profile individuals. They may be a divorce and they don’t want the neighbours to know or some other personal reason.
Incidental Sales: People might come onto a sales agent’s radar inadvertently, and then the sale develops from the real estate agent having well-qualified buyers, such as from a recent sales campaign in the area. It’s not that people set out with the intention of selling off the market, more than they fall into it
Speed and convenience: Off-market sales can be quicker and more efficient since they involve a more targeted approach to finding a buyer. Sellers may opt for this method to avoid the time and effort associated with a traditional marketing campaign.
Testing the market: Sellers may choose to test the market by offering their property off-market to gauge interest and potential offers before deciding whether to proceed with a public sale.
With over 11 years of experience, our team has cultivated an extensive network of off-market channels. We diligently source opportunities from these channels to provide you with a diverse selection of off-market properties that align with your specific requirements. Don’t hesitate to get in touch with our team today and unlock the potential of off-market opportunities tailored to your needs
